Trust and accuracy

Editorial Policy and Medical Review Standards

This page sets out how we write, source, review and update the patient-facing content on wmghealthcare.com. We follow this policy because the information on this site is read by people making real decisions about their health, and we want you to understand who is behind it, what it relies on, and how we correct mistakes.

Last reviewed: 30 May 2026. Reviewed annually and whenever a major UK guideline changes.

Who writes our content

All clinical content on this site is drafted by our clinical content team, who hold qualifications in biomedical or clinical science, and is reviewed by a GMC-registered doctor before publication. The credit at the foot of each article names the writer and any reviewer, including their GMC number where they hold one.

We distinguish two reviewer roles on the site. Written by indicates the author of the piece. Reviewed by indicates that a GMC-registered doctor has reviewed the content for clinical accuracy. Medically reviewed by indicates a senior clinical reviewer where the topic warrants additional sign-off, for example pre-operative care or prescription-only treatment.

Our editorial principles

  • Patient first. We write for the person reading the page, not for search rankings. Where a SEO best practice and a patient need pull in different directions, the patient need wins.
  • Plain English. We use clinical terms only where they help. Each one is explained. Where a section is too technical for the average reader, we add a short summary in plain language above it.
  • No medical promises. We do not use words like cure, guaranteed, safest, or best. Treatment response varies between individuals and our content reflects that.
  • UK clinical context. Reference ranges, regulatory framework, NHS pathways and prescription rules are presented from the UK perspective. Where international guidance is referenced, we say so.
  • Not a substitute for clinical care. Pages on this site are information, not personal medical advice. Every panel result is reviewed by a GMC-registered doctor who tailors any recommendation to you personally. For urgent symptoms please contact your GP, NHS 111, or A&E.
  • Editorial independence from commercial pressures. Our clinicians decide whether a test or treatment is appropriate for a patient based on clinical need, not on whether it is the most expensive option on our menu. Our editorial team does not amend clinical content to suit commercial outcomes.

Sources we rely on

We cite authoritative UK and international clinical sources where relevant, and we link to them directly. Our usual hierarchy of evidence is:

  1. NICE (National Institute for Health and Care Excellence) Clinical Knowledge Summaries and full guidelines.
  2. NHS patient information.
  3. Royal College position statements (RCGP, RCP, RCOG, RCPCH) and BMJ Best Practice.
  4. UK speciality societies: British Association of Dermatologists (BAD), British Society for Sexual Medicine (BSSM), British Menopause Society (BMS), British Thyroid Foundation (BTF), British Association for Sexual Health and HIV (BASHH), Society for Endocrinology.
  5. Cochrane Library systematic reviews.
  6. Peer-reviewed journals (Lancet, BMJ, JAMA, NEJM, speciality journals) where current best evidence is in journal form.
  7. UK regulators: MHRA for medicines and adverse-event reporting, GMC for prescriber standards, CQC for registered-provider standards.

We do not cite general AI assistants, content farms, or self-published wellness sites as primary sources. Where opinion is offered (for example, a clinician quote), we say it is opinion and the clinician is named.

How often we review content

  • ✓Each article carries a Published date and, where the content has been updated, an Updated date. The Updated date reflects a genuine clinical or factual change, not a typo fix.
  • ✓Symptom guides and biomarker pages are reviewed annually and whenever a UK guideline changes materially.
  • ✓Pricing, panel composition and turnaround data is checked at the same cadence as our operational systems, so what is on the page matches what is in the booking flow.
  • ✓Major regulatory or guideline changes (for example NICE updates, MHRA safety alerts, renaming of conditions such as the May 2026 PCOS to PMOS transition) trigger an immediate review of every affected page, not just the dedicated one.

Corrections and feedback

If you spot something on this site that you believe is inaccurate, out of date, or misleading, we would like to know. Email [email protected] with the page URL and what you think should be changed. A member of the clinical team will respond within five working days. Where a correction is required, we make it visibly, with an updated date and a short note saying what changed.

We treat reader-submitted corrections seriously even when the page in question is not central to our service. Accuracy is what makes the site worth reading.

Conflicts of interest

WMG Health Ltd is a private healthcare provider. We have a commercial interest in patients booking blood tests with us. Our editorial team is aware of this and writes accordingly: we do not exaggerate the case for testing, we tell readers when an NHS pathway is more appropriate, and our clinicians will turn patients away when testing is not in their interest. Where commercial relationships exist, for example our diagnostic laboratory partners, we list them in our regulatory and provider information.

We do not accept sponsored content, paid placements, affiliate links to external products, or undisclosed editorial influence from medication manufacturers.

Our use of artificial intelligence

We use AI tools in the production process for tasks such as draft summarisation, copy editing, and SEO tooling. We do not use AI to generate clinical content unattended. Every piece of patient-facing clinical content on this site is written or rewritten by a named human, and is reviewed by a GMC-registered doctor before publication.

We do not use AI to make prescribing or clinical-review decisions. Every result on a panel is interpreted by a GMC-registered doctor with reference to your individual history.

Regulators and accountability

Clinical services on this site are provided by Westminster Medical Group, the CQC-registered clinical provider (Companies House 11237471), operating from 134 Harley Street, London W1G 7JY. Doctors who review your results are registered with the General Medical Council (GMC). Our laboratory partners are accredited by UKAS to ISO 15189. WMG Health Ltd (Companies House 17127236) is the booking and payment entity.

For complaints about clinical care, see our Terms of Service for the escalation routes (CQC for the provider, GMC for an individual doctor).